Quick answer
K-beauty is the most counterfeited category in Bangladesh. A brand-by-brand guide to what each one is actually good at — and how to tell a real bottle from a refilled one.
Want the authentic one? Every product on TheSkinProof is invoice-verified.
Browse verified brands →Why K-beauty gets counterfeited most
Three things combine: high demand, relatively high prices, and most buyers can't read Korean. That's an ideal environment for counterfeiters.
Packaging can be copied almost perfectly. The formula inside can't — but you can't tell that by looking at the bottle.
Brand by brand: what each is actually good at
SKIN1004 — centella-based, for redness and a weakened barrier. The safest start for sensitive skin. (full guide)
Beauty of Joseon — rice extract and ginseng; ageing concerns and glow. The relief sun stick and serums are the popular picks. (full guide)
Anua — the Heartleaf line for oily, acne-prone skin; the niacinamide serum for marks. (full guide)
COSRX — best known for snail mucin and acne patches. The Acne Pimple Master Patch is one of the single most popular products in Bangladesh. (full guide)
Axis-Y — hyperpigmentation and post-acne marks.
Isntree — known for hyaluronic acid and sunscreens; light textures that suit humidity.
Purito — sunscreens and gentle formulas for sensitive skin.
Torriden — the DIVE-IN line for light hydration; fragrance-free and barrier-friendly.
iUNIK — short ingredient lists, affordable.
Celimax, Arencia, Bring Green, CARE:NEL, Dr. Althea, Cos De BAHA — smaller, problem-specific ranges.
Some By Mi — the AHA-BHA-PHA line for acne and texture.
The mistake almost everyone makes
Starting ten products from ten brands at once. When something works — or irritates — you have no way of knowing which one did it.
Start with one routine: cleanser → (toner) → one active → moisturiser → sunscreen. Add anything new two weeks apart, one at a time.
A practical counterfeit checklist
- Batch code — on both bottle and box, clearly printed, different between units.
- Korean text — fakes often get the font slightly wrong or misspell characters.
- Seal and dropper — inner seal intact, dropper rubber good quality.
- Texture and scent — easy to spot if you've used the product before.
- Price — far below market usually means counterfeit, refilled or near-expiry.
Don't rely on any single signal; check them together. The most reliable of all is the importer invoice — packaging can be copied, legitimate import paperwork cannot.
If in doubt, send a photo of the product and its batch code on Facebook. Wherever you bought it, we'll tell you what we can determine, free.
An honest word on price
Compare against the genuine, legitimately imported version of the same product. On that basis TheSkinProof is competitive, with invoice verification, the batch check and the 2× guarantee included at no extra cost.
Serums · Sunscreens · All verified products.