Quick answer
Anua Niacinamide 10% + TXA 4% is one of the most-searched serums in Bangladesh. What it does, who it suits, how to use it, the real Taka price, and how to make sure yours is authentic.
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Shop authentic Anua →Anua Niacinamide 10% + TXA 4% — quick verdict
A brightening + oil-control serum that pairs niacinamide (evens tone, controls oil, minimises pores) with tranexamic acid / TXA (targets stubborn dark spots and post-acne marks). It is gentler and more hydrating than many niacinamide serums, which is why it blew up in Bangladesh. Price in Bangladesh: ৳1,300–1,900.
Who it is for
- Oily / combination skin with shine and visible pores
- Dull skin and uneven tone
- Post-acne dark marks (PIH)
- Sensitive users who react to stronger actives
Who should be careful
- If you are brand-new to actives, patch-test first.
- Very dry skin should pair it with a good moisturiser.
How to use
Apply a few drops after cleansing/toner, morning and/or night, then moisturiser. In the morning, always finish with sunscreen — it protects the very brightening you are working for. Give it 4–8 weeks for tone results.
Anua vs The Ordinary Niacinamide 10%
Both control oil and brighten. The Ordinary Niacinamide 10% + Zinc is cheaper and more oil-focused but can feel slightly tacky. Anua adds TXA for dark spots and feels more hydrating/gentle. Oily-and-fine → The Ordinary; dull-with-dark-spots or sensitive → Anua. See the full serum buying guide.
Make sure it is authentic
Anua is popular, so fakes exist in Bangladesh. A fake can be watered-down or expired. At TheSkinProof every Anua product is batch-code checked against the importer invoice, with a 2× money-back guarantee. Shop authentic Anua or take the skin quiz.