Quick answer
Anua Niacinamide 10% + TXA 4% is one of the most-searched serums in Bangladesh. What it does, who it suits, how to use it, the real Taka price, and how to make sure yours is authentic.
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Shop authentic Anua →Anua Niacinamide 10% + TXA 4% — quick verdict
A brightening + oil-control serum that pairs niacinamide (evens tone, controls oil, minimises pores) with tranexamic acid / TXA (targets stubborn dark spots and post-acne marks). It is gentler and more hydrating than many niacinamide serums, which is why it blew up in Bangladesh. Price in Bangladesh: ৳1,300–1,900.
Who it is for
- Oily / combination skin with shine and visible pores
- Dull skin and uneven tone
- Post-acne dark marks (PIH)
- Sensitive users who react to stronger actives
Who should be careful
- If you are brand-new to actives, patch-test first.
- Very dry skin should pair it with a good moisturiser.
How to use
Apply a few drops after cleansing/toner, morning and/or night, then moisturiser. In the morning, always finish with sunscreen — it protects the very brightening you are working for. Give it 4–8 weeks for tone results.
Anua vs The Ordinary Niacinamide 10%
Both control oil and brighten. The Ordinary Niacinamide 10% + Zinc is cheaper and more oil-focused but can feel slightly tacky. Anua adds TXA for dark spots and feels more hydrating/gentle. Oily-and-fine → The Ordinary; dull-with-dark-spots or sensitive → Anua. See the full serum buying guide.
Make sure it is authentic
Anua is popular, so fakes exist in Bangladesh. A fake can be watered-down or expired. At TheSkinProof every Anua product is batch-code checked against the importer invoice, with a 2× money-back guarantee. Shop authentic Anua or take the skin quiz.
Frequently asked questions
How do I check if my Anua Niacinamide serum bottle is genuine?
Compare the batch code on the bottle and box, confirm the dropper seal wasn't broken, and be cautious if the serum's color or thickness looks different from what it should be. You can also run it through the free checker at theskinproof.com/product-checker.
Where can I buy a genuine Anua Niacinamide 10% + TXA 4 serum in Bangladesh?
Buy from a seller who can show the importer invoice and batch number for the serum rather than choosing based on price alone. This is one of Anua's more popular serums, which makes it a common target for copies.
Is the Anua Niacinamide serum okay for dry skin?
It's fairly hydrating, but dry skin should still follow it with a rich moisturizer to avoid a tight feeling afterward. Starting with a few nights a week before using it daily lets your skin adjust.